The 2026 FIFA World Cup is projected to have a direct economic impact of $1.5-$2.1 billion, with more than 100,000 daily visitors during the tournament. Due to this influx of people, commercial real estate (CRE) has a pivotal role. From hotel pipelines to short-term retail activations, crowd mobility, and adjacent site improvements, CRE leaders can shape both tournament readiness and long-term legacy.
The World Cup offers North Texas an unprecedented opportunity to drive economic growth and elevate its global profile. Dallas Stadium will host nine matches (most of any other host city), including a semifinal, and Dallas will be hosting the International Broadcast Center in Downtown.
Speakers:
- Dan Hunt, President of FC Dallas & Co-Chair of the North Texas FIFA World Cup Organizing Committee
- Monica Paul, Executive Director of the Dallas Sports Commission & President of the North Texas FIFA World Cup Organizing Committee
This event will be moderated by Eric Prisbell, senior sports business reporter for The Dallas Morning News.
This event has SOLD OUT. Please contact Emily Ballentine to be added to the waitlist.
Series Sponsor
Silver Sponsor
Bronze Sponsors
Bank of America
Billingsley Company
Kimley-Horn
Moss & Associates Construction
Media Sponsor
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