TREC Strategic Plan (2026-28)
The Real Estate Council (TREC) presents a bold and forward-looking Strategic Plan that is designed to build and support the strongest commercial real estate community in the region. Anchored by the vision to “Build the City You’ve Imagined,” and a mission that emphasizes relationships, community investment, policy influence, career development, and leadership cultivation, this plan outlines a comprehensive roadmap for impact across the industry and North Texas community.
Core Principles
Areas of Focus
Objectives & Strategies
Advocacy
Influence the rewrite of Dallas’s Development Code.
TREC will play a significant role in shaping the city’s updated development code to encourage responsible and thoughtful development practices.
Unify statewide advocacy efforts.
TREC will strengthen our impact by aligning with other real estate councils across Texas to unify efforts and share resources.
Engage with suburban cities to influence development policy.
TREC will expand our advocacy efforts to include key cities across North Texas, ensuring a broader regional impact on development practices.
Community Investment
Expand CDFI lending and partnerships.
TREC will grow our lending pipeline and strengthen relationships with community developers to increase access to capital and support impactful projects.
Complete Dallas Catalyst Project: Mill City.
With projects completed, TREC will ensure accountability and amplify the success of Mill City to inform future efforts.
Leadership & Professional Development
Increase member engagement across career stages.
TREC will broaden participation by making it easier for members to get involved and will measure participation on meaning participating across all platforms and career stages.
Strengthen leadership outcomes for program participants.
TREC will ensure participants of the leadership class demonstrate growth through increased leadership roles within their companies, measurable career advancement, and active volunteerism in their industry and community.
Increase interest and diversity in TREC leadership programs.
Bridge demographic gaps in our Leadership Development continuum (ages 27-32 and 38-45).
Transformative Change
Transformative change is achieved through bold and innovative initiatives with a focus on far-reaching impact to the commercial real estate industry and greater community.
Operational Excellence
Strengthen organizational alignment and leadership culture.
TREC will foster a collaborative environment where staff and volunteer leadership are aligned around a strong culture of collaboration, trust, and shared purpose. The organization operates with clear priorities and is disciplined in execution.
Deliver high-quality, responsive programming.
TREC will ensure that all programs are best-in-class, innovative, and responsive to industry needs.
Ensure financial stability and growth.
TREC is financially healthy and has diversified revenue streams to support long-term sustainability.
Grow and diversify membership.
TREC will increase membership headcount across all sectors and career stages, with a focus on retention and representation.
Elevate brand value and visibility.
TREC will enhance the brand’s value and messaging by amplifying member voices through strategic storytelling and thought leadership. Operate with influencer mentality.
Strategic Plan Committee
Jasmin Ammons
JLL
Evan Beattie
GFF
Rob Bowlby
GlobalPro
Heath Cheek
Bell Nunnally & Martin LLP
Justin Goertz
Ranger Tax Consulting
Jeff Matthews
Winstead PC
Erin Mullen
BOK Financial
Rick Perdue
Rosewood Property Company
Campbell Roche
JLL
Jeff Swope
Champion Partners
Michael Ytem
Younger Partners